December 7, 2022. Shanghai – A rich variety of topics were on the agenda throughout the past year as CEIBS faculty helped international media make sense of the pressing Chinese business issues of the day.

In a year which brought further challenges and all manner of unforeseen events, CEIBS again demonstrated its credentials as a source of world-class knowledge, as the school’s role as bridge between China, Europe and the world grew ever more significant.

Demographic change in China influenced business discourse significantly in 2022, as Prof. Michael Kwan discussed China’s divorce rate in a live Bloomberg TV interview. Meanwhile, in a somewhat prophetic prediction, Prof. Zhu Tian told Canada’s Globe & Mail that China was in for a year of growth, but only if COVID stayed under control. He also was quoted in Brazil’s biggest newspaper O Globo about the knock-on effects of China’s COVID policy on the world economy.

CEIBS MBA Director Prof. Shameen Prashantham remained steadfastly dedicated to sharing insights with overseas audiences in 2022. He told business education outlet FINDMBA that getting involved with CEIBS ahead of time could boost MBA applicants’ chances of acceptance, and wrote in Forbes that rehearsing arguments before meetings would help them become more productive. He also found time to discuss ByteDance’s overseas strategy with French national newspaper Le Monde, and to explain to South China Morning Post that China’s infrastructure development experience aided its efforts to penetrate emerging markets.

Concluding a hectic year of media activity, the Prof. Prashantham penned an op-ed for Hindu Business Line on Contributing to UN Sustainable Development Goals – How can it be done? and weighed in on Elon Musk and Tesla’s strategy in China with Spain’s ABC.

In the area of finance, Prof. Oliver Rui offered Bloomberg his interpretation of China’s moves to boost financial markets amidst global uncertainty, and proffered that high-level investigations in China’s financial sector were intended to reassure investors. Meanwhile, Prof. Viktar Fedaseyeu discussed why cashless China is moving towards a digital currency with the Globe & Mail, whilst also finding time to pen a fascinating article on How to Read China’s Unwritten Rules and Regulations in The Diplomat. Prof. Sheng Songcheng also told Bloomberg that new real estate polices should restore confidence in sector.

CEIBS was once again present on the world stage this year, as Dean Ding Yuan – just one of six speakers from China at Davos – told South China Morning Post that steady policies and economic growth were essential for maintaining China’s growth. Prof. Ding also found time to write an op-ed for German media China.Table arguing that Davos needed to be more inclusive to deliver real climate change results, and was quoted extensively by the Financial Times on business schools’ conservative nature, pressures facing MBA professors and COVID policies restricting opportunities for Chinese students.

Elsewhere in the FT, Prof. Michelle Zheng wrote an op-ed arguing that paternalistic leadership offered lessons for western executives.

South China Morning Post regularly featured commentary from CEIBS faculty. Global EMBA Director Prof. Bala Ramasamy gave his views to the newspaper on whether China was stuck in a middle-income trap whilst Prof. Wang Yajin told SCMP that members of Gen-Z weren’t just rich kids in affluent cities.

Rounding out another influential year for CEIBS as an incubator of incisive thought leadership, Former Prime Minister of France and CEIBS Distinguished Professor Dominique de Villepin penned an op-ed for SCMP on China’s crucial future global role.

For more CEIBS in the news, visit our media centre page here.

Writer：Cameron Wilson  Editor：Michael Thede