When Jeanne de Gayffier (CEIBS MBA 2025) first set foot in Shanghai six years ago, she would never have imagined that her path would one day lead her to a position in a family-owned construction equipment company in Quanzhou, a historic city in China's eastern Fujian province. Yet today, here she…

  Vanessa Alcala Gros, CEIBS Global EMBA 2017 alumna and Regional Country Manager, Production – Europe, Americas & Africa at H&M, believes that the best way to understand a country’s business landscape is through cultural immersion. After living in China for the past 18 years, Vanessa recen…

"It's about teams, conflicts, goals, and resilience." "There are two kinds of people in the world: those who have walked the Gobi and those who haven't." "The Gobi Desert is the setting, action is the method, and leadership is the goal." The Global EMBA programme at CEIBS requires its students to…

While the pandemic induced three-month lockdown of Shanghai during 2022 presented all manner of hardships for those forced to stay inside, it had a galvanising effect on CEIBS Global EMBA (GEMBA) 2020 alumnus Andreas Hornfischer, who has lived in China for the past 18 years and is currently General…

It’s a “Crossroads Region” where East meets West. Its economies are dynamic, and it possesses a willingness to absorb international capital and new ideas. Overall, the Middle East has plenty to recommend itself as a prospect for companies’ ambitions of ‘Chu Hai ’ (expanding overseas). To outline ex…

"Business growth is, of course, primarily driven by economic returns. However, once a company’s revenue becomes stable, I believe CEIBS students can do more—contributing to society and making a meaningful impact in their own way." After successfully completing my CEIBS interview, I had a deeper con…

"I believe our product performs better than Manus in finance." In March 2025, Manus.im was launched. Mengqi and Jack found Manu’s demo on Tesla stock valuation and financial analysis at once. With great expectations, they soon felt disappointed about the presentation. "It’s still not user-friendly…