CEIBS’ From Classroom to Boardroom features in-depth conversations between CEIBS faculty and our industry-leading alumni. In this episode, we step outside of our alumni network for a conversation between CEIBS Vice President and Dean Frank Bournois and Intertek CEO André Lacroix.

What does it mean to lead with soul? In this insightful discussion, André, who also has experience as a leader in companies like PepsiCo, Disneyland Paris, and Burger King under Diageo, outlines his leadership philosophy, the role of culture in business success, and how his book Leadership with Soul, recently translated and released in Chinese, can inspire future global leaders.

Learn more about CEIBS, a globally recognised business school co-founded by the European Union and China, here.