Margherita Pagani is Associate Professor of DigitalMarketing at EMLYON Business School (France), Adjunct Professor at Bocconi
University (Milan), Faculty Member at Lorange Institute of Business (Zurich)
and Affiliate at Massachusetts Institute of Technology. She holds a Ph.D. in
Management.
She was Assistant Professor at Bocconi Univerity
(2006-2013), Visiting Scientist at MIT¹s Sloan School of Management (2008),
Visiting Professor at Redlands University, California (2004) and Visiting
Scholar at MIT¹s Sloan School of Management (2003).
Her current research examines mobile marketing, consumer
technology acceptance models. Consumer behaviour in social networks and system
dynamics models for assessing the leverage among the various components in IT
value networks.
She published several books (published in US, Korea, Italy)
two encyclopedias and articles in leading international journals, such as
International Journal of Electronic Commerce, Information & Management,
Journal of Interactive Marketing, Journal of Business Research, Psychology
& Marketing, Technological Forecasting and Social Change, Technology
Analysis and Strategic Management, The International Journal on Media
Management, International Journal of Mobile Marketing, Revue Francais du
Marketing, and a variety of other publications.
Her paper "Digital Business Strategy and Value
Creation: framing the dynamc cycle of he control points" MISQuarterly
(2013), 37(2) was selected among the finalist Best European Research Paper in
2014. For her research activity and publications in the mobile marketing field,
she won the 2009 Mobile Marketing Association Global Award Academic of the
Year. She also got the award for distinctive academic research from Bocconi
University for the results achieved during the periods 2004-2006.