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    Mergers & Acquisitions


    In this workshop we shall discuss mergers and acquisitions in today’s world of networks, i.e. combining persons and organizations in such a way that the emerging revised network becomes stronger based on building on the best of each original party, rather than one party dominating the combined entity, as was often done in the past.

    Within this context we shall discuss three major types of mergers and acquisitions
    • First, how to enhance growth through picking up smaller, often entrepreneurial entities – with sound innovations but often with lack of financing!
    • Second, how to expand geographically often to becoming stronger in particular geographical areas of the world that might enjoy particularly rapid growth.
    • And, finally, how to achieve industrial consolidation through merger – more cost-effective value chains, benefits from scale, more efficient competition.
    Organizational aspects of all of this shall be discussed – with particular focus on creating win-win outcomes, while also remaining firm, particularly when it comes to rapid integration of previously independent entities

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    The registration period has expired. Please contact us at info@ceibs.ch or call +41 44 728 99 44.
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    De-mystifying China's Outbound FDI


    Sign in for this exclusive Lecture by Dr Zhang Hua, Associate Professor of Finance at CEIBS and find out more about the case of Dalian Wanda's takeover of a US film studio; as well as some of the broader implications for European enterprises that catch the eye of their globalizing Chinese counterparts.

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    The registration period has expired. Please contact us at info@ceibs.ch or call +41 44 728 99 44.
  • [X]

    Lakeside Chat with Mark Esposito and Terence Tse


    This talk is based on the recently published book "Understanding how the Future Unfolds: using DRIVE to Harness the Power of Today's Megatrends" and elaborates on how megatrends influence one another and how to prepare for the future success of your business based on this.

    The participants will learn during the discussion how to simplify the complexities around them and make better-informed decissions and how to identify new business opportunities.

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    The registration period has expired. Please contact us at info@ceibs.ch or call +41 44 728 99 44.
  • [X]

    Building Global Brands


    "I'd rather own a brand than a factory". With this statement more than 20 years ago, the late Peter Drucker anticipated the challenges and opportunities for brand management in our times.

    In a global competitive environment, where social media now reign, where speed has replaced stability and the economic base has shifted from the sphere of rationality to the realm of desire, professional brand stewardship can make the difference between success and failure.

    The module deals with how to develop brands that are based on introducing features that the consumer can appreciate and would want – so that a higher price can be enjoyed, and also higher sales volume – the consumer is typically willing to pay for relevant-to-him / her. The contrasting view of classical marketing, with the classical brand manager’s role, with discounting, and ultimately lower margin, is also discussed.

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    The registration period has expired. Please contact us at info@ceibs.ch or call +41 44 728 99 44.
  • [X]

    CEIBS Europe Forum 2017 Paris


    The China Europe International Business School (CEIBS) organizes 2017 for the third time an event series in major European cities:

    The second stop is Paris (Tuesday, July 11th, 2017): "China’s Outbound Investment: New Opportunities for the France to Gain a Slice of China’s Growing Economic Pie"

    The half-day program is loaded with top speakers and interesting panel discussions. For more information and application please visit:


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    The registration period has expired. Please contact us at info@ceibs.ch or call +41 44 728 99 44.
  • [X]

    Lakeside Chat on Corporate Diplomacy with Jean-Luc Meier and Peter E. Bodmer


    In the future only the companies with the best network will grow. Consistent strategic alliances and partnerships will be paramount to achieve entrepreneurial success. Corporate Diplomacy is the key to this success.

    This event is held in German.

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    The registration period has expired. Please contact us at info@ceibs.ch or call +41 44 728 99 44.
  • [X]

    CEIBS Europe Forum 2017 Warsaw


    The China Europe International Business School (CEIBS) organizes 2017 for the third time an event series in major European cities:

    The fourth stop is Warsaw (Friday, September 15th, 2017): "Exploring Innovative Approaches to Win-Win Cooperation between China & CEE in Light of the Belt and Road Initiative"

    The full-day program is loaded with top speakers and interesting panel discussions. For more information and application please visit:


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    The registration period has expired. Please contact us at info@ceibs.ch or call +41 44 728 99 44.
  • [X]

    Alumni Reunion 2017


    This year’s Alumni Reunion for CEIBS, Lorange and GSBA graduates will be held 18th of October. Please join usfor a social evening in Zurich (AURA, Bleicherweg 5, 8001 Zürich). Take the opportunity to meet old and new acquaintances.              

    Reservation is mandatory.

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    The registration period has expired. Please contact us at info@ceibs.ch or call +41 44 728 99 44.
  • [X]

    Project Management


    For many years, frameworks of different organisations depicted project management standards. Risk Management, Monitoring and Control, Resource Management and many other important areas are now well known and have penetrated content of the project manager community. The 3 Power Tools - Project Square, Project Health Check and Project Workbook - presented in this workshop will raise you as a project or program manager to the next level.

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    The registration period has expired. Please contact us at info@ceibs.ch or call +41 44 728 99 44.
  • [X]

    Social Media


    Why social media? Because it's an everyday reality. A key question is: how can you use social media in your B2B- and B2C-marketing?

    The main lecturer and guest lecturers will combine their broad practical experience with the theoretical and strategic basics that enable a successful learning.

    Social media is not an island far away from economic realities. Therefore, they do not look at it in an isolated way but rather as an additional marketing engine and an additional basis for new marketing strategies.

    The most important is: content first – bring your content on the right platform and you'll reach your peer. But how to get there?

    The young discipline of social media marketing requires a hands-on approach, with a strong focus on empirical learning, say: you will take a close look at some early adopters and try to understand what they have done and whether this approach could be useful for any organization. Then we will discuss what you can do to adopt your marketing to be successful.

    The 2-day Social Media Module will consist of a combination of lecture and group work as well as presentations by the participants.

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    The registration period has expired. Please contact us at info@ceibs.ch or call +41 44 728 99 44.
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