Executive MBA Marianne Tschudi – Head Operations International Markets UCB SA

Dear reader Each and everyone have a different motivation to learn and to move forward in life. In o

Dear reader

Each and everyone have a different motivation to learn and to move forward in life. In our series about our alumni, I’d like to present you various participants from our business school that graduated with an Executive MBA. Recently I presented in an interview the CEO of Migrolino, Mr. Markus Laenzlinger.

Today I introduce you to Mrs. Marianne Tschudi. After several years at UCB SA in Basel she was promoted Head Operations International Markets. In 2012 she successfully completed her MBA.

Marianne Tschudi Head Operations International Markets UCB SA, Executive MBA
(German version: Marianne Tschudi)

Head Operations International Markets UCB SA, Executive MBAWhich was your personal motivation to start an EMBA?
First of all, education is key. You should never stop learning. For me, the most important reason was to have a strong basis in general management for my future career. At the Lorange Institute, the five core modules of the Executive MBA program correspond with the main pillars of any enterprise. Moreover, I wanted to make my EMBA together with other young, dynamic managers.

And why did you choose the Lorange Institute? For personal, professional or institutional reasons?
A friend of mine is a graduate of the institute. He recommended it. I am working full-time and needed a business school which could cope with my needs. The curriculum at the Lorange Institute is flexible and suits best the needs of any professional

Besides of the curriculum, I would like to mention both, the international faculty and the international participants. The professors are not only business academics, but have experiences in various businesses and positions and draw on their own professional experience.

Then, I cannot overemphasize the real case studies, the so-called living cases. They are real consulting projects, which are put into practice. Finally, the study language is English. With this last key feature the Lorange Institute is an adequate business school for future executives.

Which expectations have eventually come true, which not?
My requirements were fully met.

That sounds like many positive experiences. Any which one would you like to emphasize?
As I said, I think the professors are extremely good. They bring a “thinking out of the box”-mentality to the classroom. They pushed us to be innovative and creative. What I also liked was the international atmosphere. “Cross-cultural competencies” is no buzzword at the Lorange Institute with so many international students and professors. And the atmosphere thrilled me during the living cases. For two weeks you have literally worked day and night for the project with your team. Never can you learn more about group-work in cross-functional teams.

Lots of praise – give us some critical statements.
I wished the alumni network were stronger than now. The exchange with other alumni is key and I would appreciate if the institute could do his bit.

What are your leanings? Are there any fields in which you certainly have more skills than before?
The core element of my EMBA training can be summarized as ‘holistic learning’ starting from writing concepts and ending with business models. This includes a profound analysis, the development and implementation of a strategy to achieve a clear objective, all in accordance with your team.

Today, I am better at networked thinking. That’s also because the five core modules were never taught in an isolated way, just the way we all know it from our executive positions. In brief, the result is a perfect match of theory and practical experience.

I have already mentioned the case studies. We were all challenged by these living cases but we made experiences from which we learned a lot for future tasks. All these leanings are vital and, moreover, I use them on a daily basis in my job.

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