some of you might have read the Financial Times this week and even stumbled over the article with the exclamation header:
When I read the headline I immediately thought that this was nothing less than what I have been repeating for years! Of course we have to develop the MBA or we end up with a – excuse my language – master of bullshit and administration instead of what the economy needs: masters of business administration.
I am the last in a row to bury the MBA! But I am so fully convinced that the system needs change. For why should we, the business schools, stand still while all other system relevant parameters evolve. Society and economy do not stall but so does the MBA offered by so many business schools.
I don’t want to reiterate everything that is said by Jeanette Purcell *), the author of the article, but only a few bits and pieces:
Exactly! We in Horgen, at our business school, we have rebuilt the MBA. And it’s so evident that today, it seems simple to me. We intertwined the Master of Science Program with the MBA. In one sentence:
After finishing your MSc program you can – if you like – ad major subjects and promote to the broader MBA, or you take your diploma (MSc with four majors) and are ready for new job opportunities: specialization before generalization!
Of course! Our business school has no permanent faculty at all. We draw on the best people, the real experts from the respective field, and they are not necessarily from other business schools but also professionals. And as I told Mrs. Della Bradshaw of the Financial Times in an interview (cf. FT, July 27, 2009): ““I will pay back a meaningful fee to the university. I don’t want to be seen as disruptive, as cherry-picking. I don’t want to compete with IMD or Insead: they are doing a great job. But I really believe in this fluidity between schools.“
Absolutely! Day after day we are working hard to make our MBA more dynamic, to bring the relevant topics of everyday business to the classroom and let students and faculty discuss it.
I therefore concur with all the major aspects in this article.
Jeanette Purcell is a leadership development specialist and managing director
of Jeanette Purcell Associates. She was chief executive of the Association of
MBAs from 2003-2010.