What’s the link between Swiss President Johann Schneider-Ammann and the Lorange Institute?

Dear reader What an honor: Swiss President Mr. Johann Schneider-Ammann ended his three-day official

Dear reader

What an honor: Swiss President Mr. Johann Schneider-Ammann ended his three-day official visit to China with a keynote speech at the Sino-Swiss Innovation forum hosted by the China Europe International Business School.

The forum explored the new opportunities for innovation and cross-border investment available for China and Switzerland in an increasingly globalised and digitised world.

Johann Schneider-Amman duales Bildungssystem

President Schneider-Ammann spoke of the “ingredients” that had earned Switzerland a reputation of being “one of the most innovative countries in the world” – its vibrant private sector, funding agencies such as the Swiss National Science Foundation and the Commission for Technology and Innovation, the Swiss educational system and the country’s “world class research institutions”.

With innovation being so important to both countries, the Swiss President added that CEIBS, with its “world-class expertise in education,” has a role to play in promoting ties between the two countries and he said he was „pleased that CEIBS now has a European campus in Switzerland thanks to the acquisition of the Lorange Institute, which gives us a strong base for cooperation in innovation management and we look forward to welcoming more CEIBS students and alumni to discover the Swiss innovation economy.”

I could not have said it any better especially when I think of the study project, which explored the issue of Smart Manufacturing and which has already been completed in Switzerland and Germany since we have become a member of the CEIBS Group.

There is a longer report about the visit of the Swiss President on our website.

Kind regards,
Peter Lorange

Building bridges between Europe and China

Dear reader Some time ago I announced that I would share a few personal thoughts about our deal with

Dear reader

Some time ago I announced that I would share a few personal thoughts about our deal with CEIBS, the China Europe International Business School.

Repeatedly, I was asked about my motivation for this move. Now, why did we choose this option? There are two reasons that I would like to explain in greater detail. One reason is personal, the second reason is strategic.

The personal reason has to do with my age. Soon I will be 73 years old and, as any business owner, I am interested in the ownership’s succession. The idea of an international network was always very important to me and this idea is key to understanding the Lorange Institute of Business which has no permanent faculty and is, therefore, closely connected with many other business schools in Europe and overseas. One of these business schools is CEIBS in Shanghai.

Building bridges between Europe and China

Signing the contracts with CEIBS Dean Yuan Ding, our CEO Ph. Boksberger (top left) and CEIBS President Pedro Nueno (back middle)

A key person in my international network is Pedro Nueno. He not only holds the Chengwei Ventures Chair of Entrepreneurship, but has been a member of the CEIBS Board of Directors and Chairman of the Academic Council of CEIBS ever since 1994. He was also a fellow of mine when we did our doctorate in business administration at Harvard in 1973. So, you can see the need to think about ownership succession, the idea for both a long-term and sustainable strategy for my business school (and its employees), and the fact that a key person in my international network is not only a friend of mine but plays an important role in a business school in *the* market of the future, China, proved decisive for me to take action.

The latter brings me to the second reason for my decision. As I just said, China and many other countries in the so-called Far East are the markets of the future, not only for commodities and consumer goods, but also for education. Europe is a somewhat saturated market for postgraduate or continuing education, whereas China is growing. We are, on the one hand, interested in being a player in this market. On the other hand, CEIBS is looking for an entry to the European market, which is part of their vision: to become the most respected international business school by linking East and West. This strategic move will help to strengthen CEIBS’ position internationally. In addition, this helps the Lorange Institute of Business to develop its competences when it comes to China and the rest of Asia.

I feel that this move will further enhance our concept of the ‘business school of the future’ by strengthening the international network of faculty members and business competences with an added focus particularly on key future markets. As of autumn 2016, our new Global Executive MBA will be offered at the Lorange Institute to become a major hub for Chinese-focused business in Switzerland.

Kind regards,
Peter Lorange

Why did we make a deal with CEIBS?

Dear reader Last week I announced that I would share a few personal thoughts about our deal with CEI

Dear reader

Last week I announced that I would share a few personal thoughts about our deal with CEIBS, the China Europe International Business School.

Repeatedly, I was asked about my motivation for this move and whether I sold my business school. I can clearly say that, no, I did not sell the school to CEIBS. We entered a strategic alliance and are still discussing operational details.

Why did we choose this option? There are two reasons that I would like to explain in greater detail. One reason is personal, the second reason is strategic. The personal reason has to do with my age. I am 72 years old and, as any business owner, I am interested in the ownership’s succession.

The idea of an international network was always very important to me and this idea is key to understanding the Lorange Institute of Business which has no permanent faculty and is, therefore, closely connected with many other business schools in Europe and overseas. One of these business schools is CEIBS in Shanghai.

A key person in my international network is Perdro Nueno. He not only holds the Chengwei Ventures Chair of Entrepreneurship, but has been a member of the CEIBS Board of Directors and Chairman of the Academic Council of CEIBS ever since 1994. He was also a fellow of mine when we did our doctorate in business administration at Harvard in 1973.

So, you can see the need to think about ownership succession, the idea for both a long-term and sustainable strategy for my business school (and its employees), and the fact that a key person in my international network is not only a friend of mine but plays an important role in a business school in the market of the future, China, proved decisive for me to take action.

The latter brings me to the second reason for my decision.

As I just said, China and many other countries in so-called South East Asia are the markets of the future, not only for commodities and consumer goods, but also for education. Europe is a somewhat saturated market for postgraduate or continuing education, whereas China is growing.

We are, on the one hand, interested in being a player in this market. On the other hand, CEIBS is looking for an entry to the European market, which is part of their vision: to become the most respected international business school by linking East and West.

This strategic move will help to strengthen CEIBS’ position internationally. In addition, this helps the Lorange Institute of Business to develop its competences when it comes to China and the rest of Asia.

I feel that this move will further enhance our concept of the ‘business school of the future’ by strengthening the international network of faculty members and business competences with an added focus particularly on key future markets.

As of 2015, new programs on doing business in China will be offered at the Lorange Institute, complementing the existing programs to become a major hub for Chinese-focused business in Switzerland.

Kind regards,
Peter Lorange

Peter Lorange’s Interview with @Handelszeitung

Dear reader Two month ago we announced our strategic alliance with CEIBS, the China Europe Internati

Dear reader

Two month ago we announced our strategic alliance with CEIBS, the China Europe International Business School. In the meantime several newpapers (FT, Handelszeitung) and news channels (MBA Journal, Top MBA, Global Praxis) reported on the deal. I will shortly come up with a personal statement about this new executive partnership.

In the meantime the Zurich Handelszeitung published an interview with me. I talk about the future of our business school after the cooperation with CEIBS. The interview appeared in the newspapers special supplement MBA. Click on the image to download it. Below, there is an English translation.

All the best,
Peter Lorange

Handelszeitung 26. Februar MBA Special

Source: Special „MBA“ „Handelszeitung“ February 26, 2015 (click to download)

What are the reasons that the Lorange Institute of Business Zurich enters into a strategic alliance with the China Europe International Business School?
Peter Lorange: The key reason is that we are eager to become stronger positioned for the growing markets in China. On a worldwide basis China has been the fastest growing economy, far ahead of our stagnant Europe.

Why is it important for CEIBS to secure access to the European market for further management education?
Peter Lorange: China has invested heavily in Europe, e.g. Volvo passenger cars etc. They feel they need management education training in Europe, for their Chinese executives working here

Is CEIBS holding a stake in the Lorange Institute?
Peter Lorange: CEIBS is gradually taking a stake in The Lorange Institute, as a function of the anticipated success of the strategic alliance.

Are you planning a sale of your Business Institute at a later time?
Peter Lorange: See above, the only Institute I am contemplating a sale to, in due time, is CEIBS.

How will the Lorange Institute profit from a partner in the Far East?
Peter Lorange: We expect a number of Chinese participants see above, and there will also be European executives that will increasingly be attracted to the Lorange Institute given our additional Chinese partnership.

Is your institute becoming a Chinese Business School?
Peter Lorange: No, the Lorange Institute will be run as before with the same management, Dr. Philipp Boksberger to be the CEO/President and as myself as the honorary Chairman

Or, if not your business school, will your programs become Chinese or more Chinese focused?
Peter Lorange: We will continue to run the current programs, but we shall of course add more “Chinese” content where appropriate.

Even prior to your cooperation with CEIBS you organized a day event called „Doing Business in China.“ What was the ambition for this move – or was the day event a first step on a long journey towards such a cooperation?
Peter Lorange: The latter. We realized that we had to be even stronger so we could be alone, hence we became increasingly motivated for this alliance.

What does this strategic alliance means to your „Swiss“ Executive MBA, which is validated by the British Ashridge Business School and which guarantees a Dual Degree accepted in the EU?
Peter Lorange: We do not expect any changes in this.

What can students expect: will there be an exchange program for EMBA students or will there study modules in the form of study trips to one or another CEIBS campus?

Peter Lorange: We are not yet clear on that, but we expect that our EMBA students will be given the opportunity to take modules in China.

Passion for Water and Food!

Dear reader Our faculty for sustainability, Margaret Barchan brings a vast range of experience from

Dear reader

Our faculty for sustainability, Margaret Barchan brings a vast range of experience from her business management and entrepreneurial career.

She has been involved in several successful start-up ventures, including New Angles, a strategic sustainability consulting company and Pioneers of Change, a young professional leadership organization.