New Global EMBA Class 2017
New Global EMBA Class 2017
The GEMBA class 2017 with students from Africa, Europe and Asia got off to a great start.  They started with the same module as last year, which is the Leadership program with Jack Denfeld Wood, Professor of Management Practice and Organizational Behavior at CEIBS in Shanghai.

This very first course is central to the program for one reason: it is both intellectually and emotionally challenging. The Leadership sessions have not been designed as an intellectual exercise - they have been designed for individual leadership development.

The new GEMBA students can seize the chance to build upon and integrate their past life experience, their current situation, and their future aspirations, and to apply these to deepening their capacity to exercise leadership responsibly.

The leadership sessions invite the students to engage actively in the developmental process - the creative enterprise of discovering, articulating, and shaping their individual identity and leadership skills-to help them to recognize and exercise their capacity to lead-responsibly-during both their personal and professional life.  

Throughout the sessions together the participants will have the opportunity to deepen their awareness of their motivations and of their unique exercise of leadership; to practice their leadership skills; to develop their capacity to reflect on their experiences in groups and organizations; to explore 'thinking psychologically', that is, to deepen their understanding of overt, conscious as well as covert, unconscious dynamics occurring in groups and organizations.

Read more: interview with Jack D. Wood
Doing Business in China
Doing Business in China
When Zurich Meets Shanghai: CEIBS Shanghai campus welcomed the Global EMBA

Zurich cohort this month for their two-week China module. The 29 students are from very different cultures and industries across Asia, Africa, and Europe. They began their study journey in September 2016, at the same time as the CEIBS Global EMBA Shanghai cohort. The two cohorts use the same course structure and teaching resources, and will merge for the electives during the second half of the programme. They not only benefit from a wide range of teaching resources, but also the global alumni network.

Read on to hear what a few of the GEMBA Zurich students have to say about their experience with the programme thus far.

“This is a cohort with cultures from three different continents. After a year of studies, we can feel a transformation from quantitative to long-term qualitative changes happening among us. That we are different ages and have different educational backgrounds actually helps us to learn from each other,” said Dayong Liu, Managing Director of TFC International Logistics. Besides the Leadership and the Operations Management modules run by Adjunct Professor of Management Jack Denfeld Wood and Associate Dean and Professor of Operations Management Nikos Tsikriktsis respectively, Liu was also impressed by the Africa module. “During our time there, we realized the historical reasons behind West Africa’s current economic situation. We learn not only across different regions, but also through history records. This is a valuable addition to our skillset.”

Uju Uzo-Ojinnaka, a mother of four, is the Class President of the 2016 Zurich track. When she applied to the Global EMBA Programme she was the Managing Director of an African importer of Chinese construction materials. But this April, inspired by a contact acquired through the programme, she opened her own company – Traders of Africa, a pan-African e-commerce marketplace featuring products made in Africa. “Traders of Africa was born during the entrepreneurship module I took in April. It was used as the project for my group, and it later became a real-life project. The company hired its first employee in June, and our platform launched in September.” Uju said that the Global EMBA has a constant impact on her business. During her studies, she often comes up with inspiring new ideas, which she immediately emails to her team back in Africa to try to put them into practice.

Robert Hartmann lived in China for 10 years. In his last China position he led healthcare business development for the China unit of DKSH, a Swiss market expansion services company. Now he is responsible for the company’s Swiss technology business unit. Having moved back to his native Switzerland, Robert still wants to stay connected with the Chinese market. “Through the Global EMBA Zurich track, I am able to access a network of people who have been active in China, as well as people who are still in China, and people who want to be active in China,” he said. This network is valuable inside and outside the classroom. Hartmann still recalls last year’s opening module, and said it pushed every participant to critically evaluate themselves and be challenged by coaches as well as peers.

Kwesi Okyere is the Business Development Manager of Comptran Engineering & Planning Associates, a Ghanian consulting company. He has always wanted to earn an MBA, to build both his knowledge and skills as well as broadening his business network. Okyere said the Global EMBA Programme has greatly improved his analytical and problem-solving skills. “It is one thing to say, ‘analyze the market’, but what does that actually mean? The Global EMBA has provided me with the framework to do the analysis properly. I was impressed with Professor of Economics Bala Ramasamy’s Economic Analysis module, Professor of Management Practice in Accounting Mathew Tsamenyi’s Financial Reporting module, and Prof. Nikos Tsikriktsis’ Operations Management module, which effectively broke down the content and applied it to a real-world context.” Okyere has been looking forward to the China module. In his opinion, though China is still a developing country, it has made astonishing progress. He sees China’s growth and development as a good inspiration for Africa.

This year’s China module also saw the 2016 Zurich cohort join with the Shanghai cohort for the Strategic Simulation course with Associate Professor of Management Daniel Han Ming Chng and Professor of Management Tae-Yeol Kim. There were also courses on Marketing Management and Organizational Behavior, as well as days devoted to the study of the Chinese economy. Three renowned CEIBS faculty members, Professor of Economics and Finance Xu Bin, Professor of Economics Zhu Tian, and Professor of Economics Wu Ho-Mo analyzed the Chinese economy from different perspectives, adding China Depth to this global programme.

Besides the intensive studies, the cohort also enjoyed a colorful social life. There have been events with guest speakers, a fabric market visit, and social events. The Zurich and Shanghai cohorts also jointly celebrated their one-year study anniversary with an event where they commemorated their achievements and shared their future plans. The two cohorts will have the opportunity to meet up again during the programme’s later elective modules, which will surely create more inspiring moments.
CEIBS & Swiss Leadership Forum
CEIBS & Swiss Leadership Forum
A strategic partnership

The Zurich Institute of Business Education – CEIBS Zurich Campus has recently begun working together with the Swiss Leadership Forum. We are looking forward to cooperative events and workshops in this new strategical partnership.

"Expect the Unexpected" on 29 November. This year's Swiss Leadership Forum takes place in the luxury hotel The Dolder Grand in Zurich, where the instructors will be joined by moderator and cabaret artist Dr. Fabian Unteregger. The workshops and seminars will support you in gaining insight into the future of business. The central topic is how to deal with the unexpected. Instructors and podium guests will illuminate various aspects of future possibilities and supposed impossibilities. What that means is:

The world is changing rapidly - geopolitically, technologically, and also societally. But how seriously are we taking this process of change? How relevant is it to us and our businesses? Are we capable of looking forward and anticipating the future for us and our organizations, or do we believe that the "soup" is going to cool down before we have to eat it?

You can look forward to engaging discussions with the instructors and interesting predictions about the future of business and society.

We hope to see you on 29 November 2017 in The Dolder Grand in Zurich!

Instructor Program: Swiss Leadership Forum
Staff Development Programm
Staff Development Programm
One of the most important topics for any company is to recognize and develop high potentials within their organization. For this purpose, CEIBS has established its Staff Development Program, which takes place in Switzerland and China and was set up for selected High Potentials from CEIBS Shanghai, CEIBS Beijing, CEIBS Shenzhen, CEIBS Ghana & CEIBS Zurich, in order to have a recognized pool of high potentials within CEIBS.

The program was developed under the guidance of Mrs Xuejun Dong, Head of HR CEIBS, who has strongly pushed both the idea and the program. The first part of the program was held only recently at the Zurich Institute of Business Education - CEIBS Campus Zurich, from 3rd-8th August 2017. 

The main topic of the Zurich session was ‘Leadership & Management’, including lectures by Dean Ding Yuan and a three-day leadership program by Prof. Jack Wood, including topics such as group dynamics and self-awareness for leaders, accompanied by various workshops. Part of the program were visits to the ETH Zurich and Swiss pocket knife producer Victorinox.

The objective of the program is to provide the middle level managers in CEIBS with professional knowledge, including several objectives. Dr. Thelma Opara, Head Business Development, Sales & Marketing in Accra is a participant in the program and emphasizes that beyond the development of high potentials, the program allows the fostering of ‘collaborations between staff from different campuses and to find solutions to some of the challenges brought about by the impressive growth of the school as an international institution.’

Another aspect was highlighted by GEMBA assistant Program Manager Rachel Wu, who said that business schools provide business education to business leaders, and so as staff they should also constantly be improving their business knowledge in order to deliver the best quality business education. Or, as Dr. Opara said: ‘We became participants and wore the shoes of participants. Experiencing things from a different perspective gave some of us new perspectives to doing our jobs.’ 

Besides these aspects both, Mrs. Wu and Dr. Opara agreed that all participants profited from the opportunity to get to know each other better and establish personal relationships, which will translate into better working relationships: ‘The program further fostered better understanding of cultural and racial differences and well as respect for same.’

The program will continue in December with a final module on the Shenzhen Campus from 19th-22nd December 2017.
The HEMBA: New EMBA in Hospitality Management
The HEMBA: New EMBA in Hospitality Management
École hôtelière de Lausanne (EHL) and the China Europe International Business School (CEIBS) are delighted to announce their official academic collaboration, aiming to deliver a unique hospitality management program.

The newly signed framework agreement lays the groundwork for program collaboration, drawing on the expertise and strengths of both institutions. The development of graduate-level Hospitality Management programs in China comes at a particularly timely phase of the Asian hospitality industry, which is set to grow well above the global average for the coming decade. The program will be the first of its kind within mainland China.

The newly created EMBA in Hospitality allows us “to leverage each institution’s strengths and creates a new benchmark for excellence in hospitality management.” says Achim Schmitt, Associate Dean of Graduate Studies at EHL.

The HEMBA will be available as of May 2018, with courses jointly delivered by the CEIBS and EHL faculty in Lausanne, Zurich, Shanghai, and other cities in the Asia Pacific Region.

About École hôtelière de Lausanne (EHL) 

École hôtelière de Lausanne (EHL) is an ambassador for traditional Swiss hospitality and has been a pioneer in hospitality education since 1893. It has created and inspired a unique professional community of over 25,000 hospitality managers, united by the values and the legacy of EHL.

EHL is a leading university that provides learning solutions for enthusiastic, talented and ambitious students from 114 different countries. With undergraduate, graduate and certificate programs, EHL offers its students a range of on-campus and online education opportunities at different stages of their professional journey. 
Campus Refurbishment: Fresh. Modern. Innovative.
Campus Refurbishment: Fresh. Modern. Innovative.
We have grown - in every respect: our team has grown, we have expanded the range of what we can offer, and the number of managers we train is continuously increasing. Therefore, it was only a matter of time before we started a large-scale campus renovation.

After having renovated both auditoriums last year, this summer we modernized the lobby as well as all the group study rooms. We created supplementary office space next to the entrance by redesigning the reception, and the newly designed front desk allows us to serve our customers even better. In the empty space behind the front desk, we have made room for an additional work station.

A glass office box with three new offices is the hallmark of the lobby. True to our philosophy based around exchange and communication, the lobby has plenty of space for the participants during coffee breaks.

Our institute has changed considerably in the past two years and we wanted to reflect this change in its appearance - everything is fresh, modern and innovative.

This includes the freshly renovated group study rooms. The old floors have been restored and the rooms were re-equipped under the guidance of a specialized furnishing consultant - from the floors right up to the lighting concept. We finished off the renovation with an upgrade and enhanced our audio-visual equipment.

3rd CEIBS Europe Forum in Munich, 13th September 2017
3rd CEIBS Europe Forum in Munich, 13th September 2017
Belt and Road Initiative: How Germany Benefits from China’s Economic Growth 

During the last years, it has become the order of the day to step up regional cooperation to drive economic growth.

More than three years ago, in response to economic globalization, China brought forward the Belt and Road Initiative, which was aimed at boosting the common prosperity of China and countries along the Belt and Road. Under the Belt and Road Initiative, cross-border direct investment is at center stage in economic cooperation.

Germany has long been a Mecca for Chinese investors by its favorable investment climate and the complementary advantages in economy between the two countries. Chinese companies have a slew of success stories when it comes to investment in Germany.

In terms of industrial equipment and mechanical manufacturing, cooperation between Chinese and German companies can produce a synergy effect, thanks to Germany’s state-of-the-art industrial technology, remarkable ability for innovation, and huge talent pool, and China’s vast market, abundant capital, and extraordinary capability for commercialization.

Since the end of 2016, a series of black swan events have fueled anti-globalization sentiment, deterring Chinese companies’ investment in Germany. Nevertheless, Chinese enterprises remain bullish about the German market and long-term cooperation with their German counterparts.

Given a solid foundation for cooperation, how will China and Germany push forward investment for industrial integration and complementarity? And how will the two countries leverage complementary strengths in making inroads into the third-party market?

The forum will combine the discussions that center on investment with case studies at thematic sessions to provide you with not only insights into new models and prospects for China-Germany cooperation, but also opportunities for interaction with enterprises from the two sides.

  • Date: 13 September, 13.00 – 17.50
  • Venue: Alte Bayerische Staatsbank, Cardinal-Faulhaber-Strasse 1, Munich, Germany
  • Organizers: China Europe International Business School (CEIBS) and the Chinese Chamber of Commerce in Germany
  • Registration: online form
Excellent content and a huge learning effect: the European Food and Agribusiness Forum
Excellent content and a huge learning effect: the European Food and Agribusiness Forum
How can the agricultural and food industry implement more effective business models? Which solutions are the right ones for demanding customers? How will brands and images be strengthened in future? The European Food and Agribusiness Forum, which took place in Zurich from 18-20 June, was exactly the right place to be for anyone looking for answers to any of these questions. High-level executives from successful food companies talked about their own experiences and presented valuable case studies which were specially designed for the international forum and its visitors.

The presentation by the multi-billion group Danone was particularly well received. The company is committed to providing people all over the world with healthy food, and features strong brands such as Actimel, Evian and Milupa in its portfolio. Danone would like to strengthen these brands and how they are perceived internationally. In her case study, Nadine Küster, General Secretary of Danone DACH, therefore gave a presentation about how the company wishes to improve its image in future, in order to convey this and its values on an even greater global scale.

Forward-looking case studies of large corporations

The company Migrolino was also represented by its CEO Markus Länzlinger. The company is part of the Migros Group which is one of the most successful food companies in Switzerland, with sales of 27 billion Swiss francs and more than 100,000 employees. Migrolino has recently opened a logistics center which is implementing new business models and supplying customers in accordance with the latest standards. The company is therefore able to identify customer needs even before they arise, and meet the highest standards of quality. CEO Länzlinger talked about his experiences at the European Food and Agribusiness Forum, and discussed new value chains and partnerships with participating CEOs.

Sten Estrup, Executive Vice President of Christian Hansen, enthused about the event: "I have never before attended a seminar which dealt with the challenges facing the food industry in such depth." Gerald Wilfingseder, General Manager of the Gold Coin Group also voiced his satisfaction with the event: "It is absolutely incredible how much I have learnt from this event." For us, and for everyone involved, the European Food and Agribusiness Forum was a huge success. Further forums in Asia and Africa are planned with Wageningen University and Research.
Short and to the point: Thanks to the Executive Assessment, it is now quicker to obtain the GEMBA approval
Short and to the point: Thanks to the Executive Assessment, it is now quicker to obtain the GEMBA approval
Quicker and more efficient, but still challenging: the Executive Assessment involves a short assessment for candidates which functions as part of their admissions process and takes a minimal amount of time. In just 90 minutes, the test examines important criteria in the field of management, whilst focusing on issues such as critical thinking, analysis and problem solving, for example. The best part is that both the candidates and the CEIBS Zurich Institute of Business Education benefit from the new system. Both parties can use the “quick check” facility to identify any strengths and weaknesses.

The example presented by student Salome Risi shows that the Executive Assessment works. Her preparation for the test occurred at the same time as she had a change of employer – an extreme situation which could quickly become an obstacle for a candidate, especially with respect to the original GMAT procedure which was a much more complex test. Risi is certain: “The new CEIBS Executive Assessment is easier than the previous GMAT test because of its length. As a candidate, it is particularly important to have an understanding of the reasoning assessed in the test and to be able to complete the tasks within the set time.”

Executive Assessment: this is how it works

Positive mind – positive results! This approach also applies to the Executive Assessment because you will only be able to score points if you have a positive and optimistic outlook when you start the test. This is because the Executive Assessment acts as a form of diagnostic tool to assess your own personality and is primarily a reflection of your own character traits.

Do you wish to start a Global Executive MBA at CEIBS, and begin your application process with the Executive Assessment? You will find all the relevant information, examples, and much more here
Or call our Client Relations Team: +41 44 728 99 44

You should also go to the official GMAC website. You will find more detailed information about the test there. You are also sure to find helpful answers to your questions in the FAQ section. In addition, this section contains some useful sample questions to help you during your preparation.
Review Family Office Program
Review Family Office Program
According to a recent report, Asia creates a billionaire every three days with China taking the lead in this trend. With the increasing wealth generated from China and the well-known saying in the country that wealth doesn’t pass three generations, the issue of succession planning has become a top concern for both family businesses and family office professionals.

CEIBS’ family office program is designed exactly to address this emerging needs of China’s ultra wealthy families. There are 39 participants represented by Chinese family business members and family office professionals in the program which consist of 4 modules that taking place in Shanghai, Hong Kong, Singapore and Zurich where the program successfully concluded.

The module in Switzerland kick started at Zurich Institute of Business Education with a panel discussion chaired by Prof Oliver Rui with 5 Swiss panelist representing the Swiss family business members and Family Office professionals. It was a highly engaging discussion to share experiences and views between the Swiss panel and Chinese participants.

The second day of the program focused on the theme of alternative investing with topics such as impact investing, art management or the Swiss real estate market. The program also collaborated with corporate partners such as UBS, Bank Vontobel AG and SIX.