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    Social Media


    Why social media? Because it's an everyday reality. A key question is: how can you use social media in your B2B- and B2C-marketing?

    The main lecturer and guest lecturers will combine their broad practical experience with the theoretical and strategic basics that enable a successful learning.

    Social media is not an island far away from economic realities. Therefore, they do not look at it in an isolated way but rather as an additional marketing engine and an additional basis for new marketing strategies.

    The most important is: content first – bring your content on the right platform and you'll reach your peer. But how to get there?

    The young discipline of social media marketing requires a hands-on approach, with a strong focus on empirical learning, say: you will take a close look at some early adopters and try to understand what they have done and whether this approach could be useful for any organization. Then we will discuss what you can do to adopt your marketing to be successful.

    The 2-day Social Media Module will consist of a combination of lecture and group work as well as presentations by the participants.

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    Lakeside Chat: Social Recruiting


    Welcome to the supermarket of people - a Lakeside Chat with German Ramirez and Yves Schneuwly.

    In the new reality of the employment market, we no longer have specific jobs, but work in projects and assignments. We have to constantly develop ourselves and eventually become "intellectual mercenaries" or a product with a brand.
    We will discuss the impact this new trend has on recruiting and on job searchers in this evening event.

    This event is in German.

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    Food & Agribusiness Forum - BEIJING Edition 2017


    Why?
    The food & agribusiness industry is faced on a daily basis with the daunting task of feeding the global human population. On a planet with limited resources, with a rapidly expanding population, meeting this challenge requires ingenuity, innovation and cooperation among the industry’s leaders on an increasingly intensive scale.

    At the Food & Agribusiness Forum, you will meet and exchange ideas with your peers from the industry, and discuss real-life business cases, as well as current strategic challenges. You will be inspired by the discussions, and the innovative solutions - and in turn you will inspire others with your contributions. Join us for this unique and exclusive event.

    Who?
    Participation is by invitation only, and is extended to recognized change makers in the industry. Participants are professionals who create progress, and who understand their responsibility for advancing the agribusiness industry to meet its challenges.

    What?
    This program is not a conference. We will present to you, and discuss with you, four real-life business cases of pionieering changemakers in the industry. You will step into the shoes of the CEO of that business and his or her current and foremost strategic challenge.

    The actual CEO will be present and join the discussion. The case studies are created and prepared exclusively for this program.

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    Sources of Growth


    Successful growth is exciting. But not all growth ambitions are rewarded with success – they can be experienced as stressful and tiring. This workshop offers distinguished viewpoints from different industries and a great global mix to better understand the ground rules of effective innovativeness – and growth.

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    Lakeside Chat: Strategic Storytelling: so what?


    Strategic Storytelling: so what? - Lakeside Chat with Gordon Adler and Shannon O'Hara

    What is strategic storytelling? A fad, a tool, a technique, a core competence, a business strategy?
    Businesses around the world are recognizing that storytelling is more than giving presentations to managers and staff. It's a critical skill in leading an organization. Storytelling is about engagement, listening and connecting. However, it requires to be part of an overall strategy that addresses the why, what and how. Strategic stories capture people's hearts by attracting their brains.
    Find all about it in this interesting event at our CEIBS Zurich Campus.

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    Mergers & Acquisitions


    In this workshop we shall discuss mergers and acquisitions in today’s world of networks, i.e. combining persons and organizations in such a way that the emerging revised network becomes stronger based on building on the best of each original party, rather than one party dominating the combined entity, as was often done in the past.

    Within this context we shall discuss three major types of mergers and acquisitions
    • First, how to enhance growth through picking up smaller, often entrepreneurial entities – with sound innovations but often with lack of financing!
    • Second, how to expand geographically often to becoming stronger in particular geographical areas of the world that might enjoy particularly rapid growth.
    • And, finally, how to achieve industrial consolidation through merger – more cost-effective value chains, benefits from scale, more efficient competition.
    Organizational aspects of all of this shall be discussed – with particular focus on creating win-win outcomes, while also remaining firm, particularly when it comes to rapid integration of previously independent entities

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