• [X]

    Essentials of Academic Work


    This offering deals with how to achieve more clarity of purpose in academic work, and more explicit problem orientation in the participant’s efforts to write Master’s thesis. The module provides students with an understanding of the research process in various subject areas and the particular contextual considerations of undertaking relevant research in each.

    Your top benefits include:
    • Be able to create viable research projects.
    • Be able to design data collection and sampling methods to fit research requirements.
    • Be able to undertake qualitative data analysis and to present results.
    • Be able to conduct basic statistical analysis of quantitative data.
    Critical questions and issues that are being covered include:
    • What do I want to test?
    • What do I try to measure?
    • What kind of sample do I need?
    • How do I get access to people?
    • How long can the interview/questionnaire be?

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  • [X]

    321Go! - The Power of Voice


    A basic introduction to the importance of your voice by the leading Business-Voicecoach Arno Fischbacher.
    This event is held in German.
    Click here for more information and to sign in.

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  • [X]

    How to be a leader without being the boss


    Exerting influence on a team without being a hierarchically legitimized authority? If you use classic leadership tools you quickly come up against limiting factors. In this case you should use the power of lateral leadership and use a new leadership commitment tool to analyze conflict situations and to set a new course.

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  • [X]

    Managing Big Data


    Big data and data mining are for real. Office productivity applications, mobile applications, and enterprise-wide applications are all data generators that contribute to data proliferation.  A number of forward-looking companies are aggressively collecting, storing, and mining their data to improve market and operational intelligence.  These companies have embraced – to varying degrees – big data and data mining and are leveraging their data assets to increase top-line growth and reduce costs. Yet, many executives and managers are unaware of the concepts and underlying technologies, no little of the potential benefits, and are unsure about how to get started with data mining project in their companies.
     
    This course introduces participants to big data and data mining, which are a group of practices and technologies for analysing data and building predictive models.  The course’s primary objectives are to:  demonstrate the potential benefits; present the important concepts; and discuss the primary managerial issues associated with big data and data mining.  To accomplish its objectives, the course uses examples and business cases drawn from diverse industries and business areas,including marketing, operations, and sales. After completing the course, participants will be better prepared to leverage their companies’ data assets to improve business intelligence and competitive posture.  The course is pertinent to general managers and managers specializing in information technology, marketing, finance, accounting, and human resources.

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  • [X]

    Lakeside Chat with Rolf auf der Mauer and Lukas Züst



    Interactive discussion with Rolf auf der Mauer and Lukas Züst on the new Chinese Cyber Security Law. This event will be held in German.

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    Project Management


    For many years, frameworks of different organisations depicted project management standards. Risk Management, Monitoring and Control, Resource Management and many other important areas are now well known and have penetrated content of the project manager community. The 3 Power Tools - Project Square, Project Health Check and Project Workbook - presented in this workshop will raise you as a project or program manager to the next level.

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    Mergers & Acquisitions


    In this workshop we shall discuss mergers and acquisitions in today’s world of networks, i.e. combining persons and organizations in such a way that the emerging revised network becomes stronger based on building on the best of each original party, rather than one party dominating the combined entity, as was often done in the past.

    Within this context we shall discuss three major types of mergers and acquisitions
    • First, how to enhance growth through picking up smaller, often entrepreneurial entities – with sound innovations but often with lack of financing!
    • Second, how to expand geographically often to becoming stronger in particular geographical areas of the world that might enjoy particularly rapid growth.
    • And, finally, how to achieve industrial consolidation through merger – more cost-effective value chains, benefits from scale, more efficient competition.
    Organizational aspects of all of this shall be discussed – with particular focus on creating win-win outcomes, while also remaining firm, particularly when it comes to rapid integration of previously independent entities

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  • [X]

    De-mystifying China's Outbound FDI


    Sign in for this exclusive Lecture by Dr Zhang Hua, Associate Professor of Finance at CEIBS and find out more about the case of Dalian Wanda takeover of a US film studio as well as some of the broather implications for European enterprises subject to investment interest from their globalizing Chinese counterparts.

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    Building Global Brands


    "I'd rather own a brand than a factory". With this statement more than 20 years ago, the late Peter Drucker anticipated the challenges and opportunities for brand management in our times.

    In a global competitive environment, where social media now reign, where speed has replaced stability and the economic base has shifted from the sphere of rationality to the realm of desire, professional brand stewardship can make the difference between success and failure.

    The module deals with how to develop brands that are based on introducing features that the consumer can appreciate and would want – so that a higher price can be enjoyed, and also higher sales volume – the consumer is typically willing to pay for relevant-to-him / her. The contrasting view of classical marketing, with the classical brand manager’s role, with discounting, and ultimately lower margin, is also discussed.

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  • [X]

    Europe Food & Agribusiness ZURICH Edition 2017


    Why?
    The global agribusiness industry has the task to provide the global human population each day with all the food it needs. On a planet of limited resources, and with a growing population, meeting this challenge requires ingenuity, innovation and cooperation among the industry’s leaders on an ever more intensive scale.

    In this program, you will meet and exchange with your peers from the agribusiness industry. You will discuss their real-life business cases and their current strategic challenges. You will be inspired by their solutions, and you will inspire them with your contributions.

    Who?
    Participation is by invitation only, and is extended to recognized change makers in the industry. Participants are professionals who create progress, and who understand their responsibility for advancing the agribusiness industry to meet its challenges.

    What?
    This program is not a conference. We will present to you, and discuss with you, four real-life business cases of pionieering changemakers in the industry. You will step into the shoes of the CEO of that business and his or her current and foremost strategic challenge.

    The actual CEO will be present and join the discussion. The case studies are created and prepared exclusively for this program.

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