Managing Big Data
Big data and data mining are for real. Office productivity applications, mobile applications, and enterprise-wide applications are all data generators that contribute to data proliferation. A number of forward-looking companies are aggressively collecting, storing, and mining their data to improve market and operational intelligence. These companies have embraced – to varying degrees – big data and data mining and are leveraging their data assets to increase top-line growth and reduce costs. Yet, many executives and managers are unaware of the concepts and underlying technologies, no little of the potential benefits, and are unsure about how to get started with data mining project in their companies.
This course introduces participants to big data and data mining, which are a group of practices and technologies for analysing data and building predictive models. The course’s primary objectives are to: demonstrate the potential benefits; present the important concepts; and discuss the primary managerial issues associated with big data and data mining. To accomplish its objectives, the course uses examples and business cases drawn from diverse industries and business areas,including marketing, operations, and sales. After completing the course, participants will be better prepared to leverage their companies’ data assets to improve business intelligence and competitive posture. The course is pertinent to general managers and managers specializing in information technology, marketing, finance, accounting, and human resources.