Zurich "Handelszeitung" writes about exchange programs and study tours.

Last week, the renowned Zurich "Handelszeitung" has published it MBA supplement including a story ab

Last week, the renowned Zurich "Handelszeitung" has published it MBA supplement including a story about the international nature of the Global Executive MBA.

Click this link to download the article as a PDF. (German only)

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Zurich campus: critical to our mission of connecting China and Europe

Expanding school adapts its syllabus to meet changing international demands by Cecily Liu | China Da

Expanding school adapts its syllabus to meet changing international demands

by Cecily Liu | China Daily Europe

In the peaceful Swiss village of Ibach, a group of Chinese businessmen are deeply immersed in their conversation with Carl Elsener Jr, the fourth-generation owner of the world famous Swiss army knife maker Victorinox, trying to understand how this century-old company has turned a relatively simple pocket-knife into the global phenomenon.

This is the scene of a typical lesson in Switzerland provided by the China Europe International Business School, a Shanghai-based Chinese business school that has been increasingly internationalizing its syllabus and company case study visits in recent years. Other brands to which CEIBS frequently takes its students on study tours include luxury names such as Ferragamo, Caruso Menswear, Jung von Matt and Gubelin.

"Our Zurich campus is critical to our mission of connecting China and Europe, so we can help Chinese businesses to develop their globalization strategies and help multinationals to gain insights on operating in China," says Ding Yuan, vice-president and dean of CEIBS.

In Europe, CEIBS' expansion journey reached a milestone in 2015, when it launched a campus in Horgen, on the shore of Lake Zurich. This campus became the base for CEIBS to offer its Europe-related study modules for its Executive MBA students.

Established under an agreement between the Chinese government and the European Commission in Shanghai in November 1994, CEIBS was the first business school on the Chinese mainland to offer a full-time MBA, an Executive MBA and a wide range of executive education programs. All three programs are currently ranked in the world's Top 30 by the Financial Times.

By the end of December 2017, CEIBS alumni numbers had reached more than 20,000, by which time the school had also provided management training for over 130,000 executives.

In 2009, the school established a campus in Accra, Ghana, that offers programs that help Chinese and African executives understand more about doing business in each other's countries.

In Zurich, the CEIBS campus previously belonged to the Lorange Institute of Business, established in 2009 by Peter Lorange, who had been the president of the Lausanne-based business school IMD for 15 years before setting up his own school. When Lorange, then 71 years old, decided to retire in 2015, he sold his business school property to a CEIBS alumnus and the alumnus then rented the facilities back to CEIBS to use.

CEIBS' European expansion coincides with a wave of Chinese business schools expanding overseas in recent years. In 2017, Peking University's HSBC Business School launched a new campus in Oxford, in the UK, to attract international business school students wishing to learn more about China's business environment. Meanwhile, the Chinese business school CKGSB has established offices in New York, Hong Kong and London.

Chinese business schools such as CEIBS and CKGSB are competing to climb international league tables in a fiercely competitive market against incumbents such as Harvard, Stanford and London Business School.

George Iliev, accreditation director for China at the London-based Association of MBAs, says two of CEIBS' unique advantages are its administrative flexibility and the growing economic strength of China. CEIBS' administrative flexibility, due to the fact that it is neither funded directly by the government nor affiliated with a university, means it is able to pay competitive salaries to professors.

"This flexibility also allows CEIBS to reinvest its surplus into continuous improvement, unlike university-affiliated business schools, some of which see their surpluses reinvested in other departments of the university," says Iliev.

"Already CEIBS is more international in terms of campus locations, compared to some globally leading business schools that only have a campus in one country. The fact that students do not yet immediately think of going to China for business school has prompted CEIBS to expand overseas, to reach international students and companies," Iliev says.

Ding says the acquisition of the Lorange Institute of Business was an effective way for CEIBS to establish its reputation in the European market because, with the local team's help, the school immediately established a friendly relationship with Swiss businesses and executives.

"We were welcomed into Switzerland's business community. We were able to take our students to visit Swiss businesses, and our professors were welcomed by these businesses to write case studies about them, and from there we expanded our footprint in other European countries," says Ding.

Over the past two years, CEIBS has offered its Chinese EMBA students eight trips to its Zurich campus, which the school will increase this year. So far, the demand for the Zurich trips has far outstripped supply, especially considering that CEIBS' Chinese EMBA classes comprise around 700 students each year.

In Zurich, the Chinese students will study modules such as branding, how to run a family business, how to provide excellent service and how to move up the value chain. These are all lessons that Switzerland has an advantage in, considering it is famous for its hospitality industry, high-end manufacturing, branding and family businesses.

CEIBS also uses its Zurich campus for its Global EMBA classes, which put students from all over the world into the same class to maximize interaction. The classes are taught across four continents and the program targets executives working in a global environment.

CEIBS' classes have so far received favorable feedback from students and course participants.

Ergai Ta, founder and CEO of Orange Dental, a China-based chain of pediatric dental clinics, participated in the CEIBS smart healthcare study tour to Switzerland, and says he learned great lessons about innovation during the trip. In particular, during a visit to the pharmaceutical company Roche, he took away knowledge of how to run a giant company while remaining humble.

Alex Roberts, a senior mergers and acquisitions lawyer at global law firm Linklaters in Shanghai, says that studying at CEIBS has helped him to further integrate into the local community in Shanghai. Not only was he able to mix with classmates on the same CEIBS program, who quickly became friends, he also frequently attended alumni events in Shanghai, which enabled him to make new friends and contacts to expand his social and business networks.

Roberts, originally from England, moved to Shanghai six years ago. He completed the Global EMBA program at CEIBS between 2015 and 2017. He greatly appreciated the opportunity to interact with Chinese classmates. "It helped me to understand the Chinese students' way of thinking, which is useful for me when I interact with Chinese clients now," he says.

Reflecting on CEIBS' expansion over the years, Ding says the school has encountered several stages of growth, strongly aligned with the footsteps of China's international integration and Chinese companies' trends of globalization.

"For the first 10 to 20 years of our operation, our main mission was to satisfy the training needs in China to develop business executives with international standards," Ding says.

In more recent years, CEIBS' mission changed, partly due to increased competition from other business schools and partly due to the changing needs of students.

"Other businesses schools were doing the same and we could have lost our competitive edge if we had stayed with the previous model. So we decided to offer suitable courses that help Chinese companies experiencing rapid changes."

Such changes were varied. Some Chinese companies were becoming more sophisticated and international. But even those that stayed focused on China's domestic market were facing new challenges, such as the need for innovation, wealth management, family business succession and brand building. Consequently, CEIBS' latest syllabus and international modules are designed with a focus on helping Chinese companies overcome such challenges.

Despite CEIBS' growth, it still lags behind the world's most famous business schools. Ding acknowledges this gap, adding that his vision is for CEIBS to become the "Chinese Harvard".

"We want to become the best in what we do, which is providing knowledge and training that relates to China's context and situations. We have already built up our competitive edge in this respect, and we're well on our way to enhancing our reputation in the future," Ding says.

CEIBS Zurich Campus Holds 1st CEO Panel on Chinese Economy

Senior executives from PwC, Nestlé and Fischer AG joined CEIBS Vice President and Dean Prof.

Senior executives from PwC, Nestlé and Fischer AG joined CEIBS Vice President and Dean Prof. Ding Yuan for a panel discussion on the Chinese economy at the Zurich Campus this evening. Moderated by CNN Money Switzerland anchor Martina Fuchs (right), the event was titled “China after the 19th Party Congress: Intent & Reality – What to Expect” and it attracted more than 70 participants.  

Joining Prof. Ding Yuan on the panel was Felix Sutter, Partner and Head of Asia Business Group at PwC Switzerland, who is also President of the Swiss Chinese Chamber of Commerce (SCCC); Joe Mueller, former head of Nestlé in the greater China region; and Yves Serra, President and CEO of Georg Fischer Ltd.

China’s transformation from a manufacturing-based economy to one driven by consumption and services was noted by Prof. Ding Yuan. He also spoke about the growing importance of the emerging market consumers in Asia in driving economic growth around the world. He said he expects that by 2030 there will be around 3 billion middle class consumers in China, Southeast Asia and India. Mr. Mueller said he expected China will soon be one of the world’s most sophisticated markets, and he expects that China’s economy will remain stable over the next five years.

The differences between the Chinese and the US markets were also discussed. Prof. Ding Yuan said the obvious difference between the two is that the US has always been a free trade nation, but seems to be crawling back from that principle lately, while for China it is the opposite. Mr. Sutter noted that besides these differences, technology is also playing a role in how the two economies are evolving.

Following the panel discussion participants had the opportunity to network while celebrating the Chinese New Year with a buffet of special Chinese dishes.

(January 29, 2017. Zurich – Author: Janine M. Coughlin)

New Campus in Accra

This year the first time that CEIBS Accra has an entire building to itself. Until 2017, all the othe

This year the first time that CEIBS Accra has an entire building to itself. Until 2017, all the other locations were shared spaces. And so, CEIBS Accra Campus has finally moved into a new facility in the plush East Legon area of the capital city.

As the new CEIBS Accra Campus is nestled on an acre of land, there is also space for further expansion, as needed.

The academic building is where teaching and learning takes place. The ground floor of the one-story building houses the Kente Auditorium: an 80-seat ultra-modern lecture theatre which has been beautifully designed in the rich Ghanaian kente fabric. Also located on the ground floor are five syndicate rooms for break-out sessions, a canteen and the office of the China Africa Centre. The first floor of the building houses a 90-seat seminar room, a board room, a library and a faculty office.

The administrative block, the focal point for the day-to-day running of the school, begins with a spacious reception area and executive lounge. It also includes office space, an open-plan employee working area, as well as the CEIBS Alumni Ghana Chapter’s office. In the centre of the block is a staff lounge, beautifully adorned with flowers.


The tranquillity and calm of the new environment, as well as the enhanced security, is very attractive to companies and executives who have increasingly used our facility for corporate events. This has attracted a lot of traffic to the campus, which has proven very useful for our re-branding activities.“ says Executive Director for CEIBS Africa, Professor Mathew Tsamenyi and he adds that “the new gated space offers a quieter and more serene environment that is more conducive to higher learning, particularly the kind of exclusive and high-end education for which CEIBS is known.”

Events already hosted on campus include this May’s first ever Design Thinking Ghana Conference, along with others by several corporate institutions including the Ghana Association of Savings and Loans Companies and the Alpha Mead Facilities and Management Services.


The new and improved facility has also proved popular with students who took part in the Agile Leadership in Banking and the CEIBS-AVIC Strategic Management Training programs held in September and October, respectively. The campus has also hosted several classes for mid-level managers of Tullow Oil Ghana Limited, and was also the venue for the launch of the CEIBS-Vodafone SME Masterclass Programme in September.

In addition, students from IESE Business School and the CEIBS GEMBA classes of Shanghai and Zurich all attended classes at the new CEIBS Accra campus in April.

“Our goal is to make CEIBS Accra Campus synonymous with world-class education, knowledge sharing and continuous learning,” said Professor Mathew Tsamenyi. “The classes and events hosted on campus are typically those that cater to the needs of our alumni, as well as our existing or potential clients. It’s all a part of our efforts to educate Africa’s global leaders.”

"I’ve never seen the world this dangerous!"

Headlining a CEIBS Executive Forum for an intimate gathering of academics, diplomats, students and a

Headlining a CEIBS Executive Forum for an intimate gathering of academics, diplomats, students and alumni, former Prime Minister of France Jean-Pierre Raffarin expressed concern that the world has become less safe.

“In all my 40 years in politics I’ve never seen the world this dangerous. Unlike my parents and grandparents who had seen war, I was born in a generation that trusted the world. We saw French and Germans talking together and we saw growth and we thought – if these two peoples could talk – wars would be impossible,” he said. “But look at what’s happening today. Can I really tell my grandchildren war will not happen? When I hear [US President Donald Trump’s comments on North Korea at the UN], when I hear religious fanatics, can I really say war is no longer possible? War will only become impossible if we make concerted choices to make it so.”


In his impassioned defence of multilateralism Raffarin  hailed the China-led Belt and Road Initiative (BRI) as a landmark project that will provide stability in an unstable world. And he urged France and other countries in Europe to “get on board”. He concluded that “peace is when we are all working together around the table; it’s about real multilateralism. That’s what’s good about the BRI.”

The BRI, Raffarin said, it would be naïve to believe China does not stand to gain from the project it conceptualised (to find a solution to its overcapacity issue, pave the way for internationalisation of the RMB, strengthen its position in Asia while building relationships in Europe and Africa).


But he also stressed that China’s gain does not mean others will lose.  “Xi Jinping is not building a project for France, Ireland, Kazakhstan; he is launching an initiative that’s good for China and will serve to nurture China’s ambitions,” said Raffarin, who represented France at May’s historic BRI talks in Beijing. “But the BRI is about cooperation. It’s not built by one country for another, in isolation. It’s all about cooperation.”


He was critical of Europe for being slow to embrace the initiative, which he sees as a “genuine opportunity for the region to position itself as a mediating point between Asia and Africa”. Building on common goals, such as those outlined in the Paris climate change accord, he said, and Europe’s experience in building smart cities, they could work with China on creating smart towns. This would move both sides forward in terms of productivity, the fight against pollution, mobility, more effective energy management, green tech, etc., he said. He urged France, in particular, to act now. “The BRI is fundamentally important for France. What are we waiting for? Let’s sit down with the various partners to make this a reality,” he said.

(Read an extended version of this post on ceibs.edu)